Our Story

Coach AJ Hickey - Creator

Coach A.J. Hickey was born and raised in Rockland County just north of New York City, transplanting to the Bayou of Louisiana, and now hailing from the Lowcountry of South Carolina. He bringing over 20 years of extensive experience in physical fitness and nutritional transformation. He is a Master Trainer and Bio-mechanics Specialist also specializing in sports supplementation, personal training, nutrition, and holistic medicine. Beginning his career while serving as a PT Leader in the United States Air Force, he discovered his passion in teaching others how to reach their fitness goals through nutrition and exercise. As a lifetime entrepreneur he has owned several very successful gyms including the likes of Anytime Fitness, Pro27 Athletics, and 9Round. He also owns his own personal training studio, The Dungeon and is the creator of the original HELL CAMP fitness event centered on creativity and fun. Working with children as young as 6 years old up to collegiate and pro athletes he has also trained actors, professional MMA fighters, state pageant winners, and bodybuilding competition champions. Aside from coaching at local area high schools, AJ also coaches and coordinates young men in his own travel baseball league for ages 9-18 years old, putting his athletes in front of 50+ colleges per year.